Brand Campaign

Mack Weldon was in need of a brand campaign refresh, five years after its first campaign shoot. The goal was to showcase the breadth of Mack Weldon's product offering while capturing the irreverent, fun, energetic personality of the brand. I executed this campaign as the in-house art director alongside the talented team at Standard Black.

Photographer & Videographer: Chris Craymer
BTS Video: Baldomero Fernandez